Allahardan Traders started its journey in business in Chittagong of Bangladesh in 1988. The initial objective was to ensure good quality home appliances to the customers.With this goal it launched its brand “Niyama®” which is registered under the commerce ministry of Bangladesh. It is marketing its long range of products in all over Bangladesh under the brand name of “ Niyama®”.This brand has strong presence in the Consumer Electronics Industry of Bangladesh. “ Niyama®” also has  non-electronic items such as – vacuum flasks, gas stove, non-stick cookware etc.Best quality of products is ensured by very skilled quality controlling team. Niyama®’s wide range of products speaks of lifestyle enhancement. It is a brand that underlines value, attracts loyalty, and believes in constant innovation depending on consumer needs. “ Niyama®” is truly dedicated for the betterment of your life….